About us
Our company, under the brand name of SASAME, has produced sportfishing goods since 1945. Eventually, we started to develop new specialty fishing brands such as YAIBA-X, SHOUT, RYUGI, and JUNGLEGYM. Through innovative production processes and exhaustive quality controls, we continue to pursue our main objective of bringing the best quality to the anglers. Each brand is the best example of how our passion and professionalism meet the need for specialized products among the most demanding anglers. Nowadays, we commercialize a wide range of products to more than 50 countries in the world.
SASAME company history
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1946
Founder Mr.Yasumi Sasakura began manufacturing of fishing goods in Hyogo, Japan.
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1981
Stock company SASAME HOOKS, Ltd. established with ¥12 million capital.
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1988
Capital expanded to ¥24 million.
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1993
Additional new warehouse completed.
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1996
Recognized as an Outstanding Corporation by the tax office.
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1997
Company dormitory for employees completed.
Overseas joint venture “Dalian Shashamai” established in Dalian, China. -
1998
Overseas sales commenced.
Manufacturing facility and company dormitory for employees completed. -
2001
Saltwater brand “SHOUT” established.
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2003
ISO Fishing Brand “YAIBA X“ established.
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2006
Sales revenue surpassed ¥1 billion.
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2008
Overseas subsidiary in Thailand established. Jig manufacturing commenced.
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2010
Black-Bass brand “RYUGI” established.
New 5-story office & warehouse building completed. -
2013
Fishing Light Game brand “JUNGLEGYM” established.
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2014
Overseas subsidiary in Bangladesh established.
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2017
As a response to the growing sales, International Sales Dept expanded its facilities and increased the number of employees.
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2019
Overseas subsidiary in Myanmar established.
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2020
Acquisition of the well-known Japanese terminal tackles manufacturer, Ishinada factory.